This is the second part of a multiple-part series on educated consumerism. To read the first post in this series, click here.

Now that you know the basics of where to begin and how you can help shift the tide, it's important to stay ahead of the curve. Brands are changing overnight, and if you forget to take a closer look every now and again, you'll be surprised to learn that the company you love is no longer what it once claimed to be. 

This is the first post in a series of posts on educated consumerism.

Four years ago a client walked into my office experiencing moderate symptoms of dementia. I specialized in progressive adult neurological diseases, so this was a typical day for me, with the exception of one key point: that client was 47 years old...